In recent years, they produced Europe's first live-action 3D movie Street Dance 3D.
But they have also produced other films such as:
- Monsters
- Outcast
- A Night In The Woods
- The Sweeney
- Horrid Henry: The Movie
- The Firm
Their films are typically based around British culture - using iconic series like The Sweeney and Horrid Henry for movies are great examples as they have been household names for many years. So, though their movies wouldn't do as well in further reaches of the world, the British target audience would understand the references and style presented to them.
Rated 15+, The Sweeney is targeted at the older teenage audience through the action, grit and tension. It is portrayed through the posters as a dark, steely action film - Ben Drew carrying a large gun whilst walking alongside Ray Winstone, both looking tough and intimidating. However, The Sweeney was originally a British television series during the 70's. So, as well as trying to entice this new generation of movie goers to see it, Vertigo Films are also trying to get the audience of the original series interested too.
Posters were the most obvious marketing technique that was used to promote the film to the audience - thousands of posters were set out across the country, saying the name of the film and looking dramatic to gain the audiences attentions. Billboards were set up too - a captive audience during rush time traffic with the only visuals outside the car being these images of this upcoming movie.
TV and cinema trailers were also released, clips sent out across the nation and internationally thanks to YouTube and social networking - they got the audience talking, also using word of mouth to spread the message about this film.
Also, they did the obscure thing of partnering with Orange for joint promotion during a segment of the promos in the cinema. In this, Ben Drew and Ray Winstone acted through what the audience originally think is a clip from the movie - until the colour orange becomes the standout feature. In the end, the audience are told not to let their phones ruin the movie - a memorable trick which was also used to advertise The Expendables 2.
These techniques were used as they reached across to all of their audience members. Some were more memorable than others, but all were successful in promoting the film. One of the most useful techniques that a marketing team can be sure to work is word-of-mouth - once a member of the public has heard of this movie (whether it be for the memories of the series or the general action for the younger audience) they will start to talk about it, spreading the word from person to person. So if one part of the marketing was very successful then that will be the talking point; this can also be turned around that if it went spectacularly bad then people will remember it for that.
Rated 15+, The Sweeney is targeted at the older teenage audience through the action, grit and tension. It is portrayed through the posters as a dark, steely action film - Ben Drew carrying a large gun whilst walking alongside Ray Winstone, both looking tough and intimidating. However, The Sweeney was originally a British television series during the 70's. So, as well as trying to entice this new generation of movie goers to see it, Vertigo Films are also trying to get the audience of the original series interested too.
Posters were the most obvious marketing technique that was used to promote the film to the audience - thousands of posters were set out across the country, saying the name of the film and looking dramatic to gain the audiences attentions. Billboards were set up too - a captive audience during rush time traffic with the only visuals outside the car being these images of this upcoming movie.
TV and cinema trailers were also released, clips sent out across the nation and internationally thanks to YouTube and social networking - they got the audience talking, also using word of mouth to spread the message about this film.
Also, they did the obscure thing of partnering with Orange for joint promotion during a segment of the promos in the cinema. In this, Ben Drew and Ray Winstone acted through what the audience originally think is a clip from the movie - until the colour orange becomes the standout feature. In the end, the audience are told not to let their phones ruin the movie - a memorable trick which was also used to advertise The Expendables 2.
These techniques were used as they reached across to all of their audience members. Some were more memorable than others, but all were successful in promoting the film. One of the most useful techniques that a marketing team can be sure to work is word-of-mouth - once a member of the public has heard of this movie (whether it be for the memories of the series or the general action for the younger audience) they will start to talk about it, spreading the word from person to person. So if one part of the marketing was very successful then that will be the talking point; this can also be turned around that if it went spectacularly bad then people will remember it for that.
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