Halo 4

In development for seven years, even in development over a year before the third Halo game was released, Halo 4 has been the talking point of many gamers for many years; the hype for this game building since the first was released in 2011, making this gaming series the largest in history.

Because of the anticipation for this game being so high despite other games not being released the marketing team for it had to come up with some creative ways to promote it as the time got closer to it's release date.

Above was the obvious option that all marketers go for - the official trailer. However, this trailer had a slight twist on it than most video games; it is one of a series - starting with smaller time lengths up to this longer one - teasing the audience with speculations and mysteries revolving around the main character Master Chief.

Other campaigns include the interactive web banners that appear on websites such as YouTube - a key site that is used by the target audience of the game. It's interactive in the sense that you can click on the "buy now" and it will take you to the Microsoft Store where you could buy the game (or at one stage pre-order it to get a better deal). Next to it, the trailer is embedded into the banner so you can see the game in all it's glory whilst being shown the temptation to be able to buy it there and then.