Social networking is one of the most powerful tools that can be used to market a product such as the Wii U - most of the people that would be looking out for news on this console will be using the Internet. 12 year olds (and even younger kids) have access to sites like Facebook and Twitter - most having accounts even though the terms of service say you must be over 13 to join.
Parents too will be looking out for something as the new generation are being given what the media has now called "The Electronic Babysitter". Video games are becoming more popular than regular TV so using sites like this will push that idea further onto parents by sharing the more appropriate games they would want their children to be playing - like New Super Mario Brothers U.
Facebook:
Facebook is the most popular social networking site with well over 5 billion users logging in daily - so it would stand to reason that a page on this website will hit a lot of views.
Recently, a promotion tool was added to posts and pages in general in which you pay a certain amount of money to reach a certain amount of people. Regulated properly, Nintendo can purchase promotion slots from this service at peak times of the day to reach the right amount of the target audience.
Twitter:
Twitter is the main source of information for a lot of people these days - especially with the younger generations. The demo that I have created above doesn't incorporate these items, but the feed would hold information about the console, game release dates and downloadable content information.
It would also respond in short terms to questions presented by users of the products or those who are interested in finding out more about what the console can do - and unlike some Twitter feeds, this one will be specifically for the Wii U.
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