A3.9 - Posters

Posters are a good way of reaching a wider audience outside on travels - when done successfully, they can be highly eye catching and memorable for the audience. The must include details that the audience can connect to another poster or even an advert on TV or online - this synergy is what will keep the audience aware of the product.

Simple poster:

The image above is a simple poster that would be put up in supermarkets, near schools and various other shopping facilities. It focuses on the hook for the Wii U - the U - so instead of a large dramatic image, I made the main focus this phrase "what will U play next"; using a play on words to make the hook work, but also make people aware that this is a games console.

It's definitely the weakest of the posters I've created but it would work in the situations I had described.

Bus stop poster:

This poster is my second strongest design - I tried to emphasise the extra interaction within the games of the Wii U, like ZombiU has the real time safecracking on the Wii U Pad whilst the rest of the game is continuing on the TV. I wanted to make people more aware that they are the key to the game, hence the tagline "U are the game". 

The poster takes on a Matrix-style design with the coding lines in the background and the circular neon platform for the girl to stand on making the player centre stage. The silhouette keeps the identity of this player hidden but gives the female customers the chance to imagine themselves in that position whilst the male players get the attraction of this woman's figure. 

This poster, because of the dimensions and style, would be placed in the display holders of bus stops - specifically those around busy streets and those on the routes most used by schools and colleges (that way, the children and teenagers will see this advert and what to know what it's about but also parents will see it and try to find out more.

Billboard poster:

This final design is definitely the strongest of the three - it would be placed up on billboards in cities across the UK where there would be a lot of traffic going by to see it.

I kept the synergy with the second poster by continuing with the Matrix-style design and the original poster by using the 'U', but changed it slightly to give it a different edge. The font on the second poster went with the cyber stylings that I was aiming for in that image, but this one has a bolder, stronger font - one that connects with this stronger silhouetted woman. 

Once more this character's features are hidden from the public to give the woman a chance to put themselves into this powerful role - and of course, it gives the men to try and image some eye-candy from the basic image.